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3 Retail Stocks to Buy as the Holiday Shopping Season Hits High Gear

The word for the 2024 holiday spending season is, well, "normal"

Some things have changed. Retailers have aggressively courted holiday shoppers with ad campaigns and "Black Friday" deals that started well before Halloween. Additionally, consumers are in moderate spending mode in a retail climate where prices continue to be higher than people like. 

Yet spend they will.

According to Visa Business and Economic Insights, holiday spending will rise by 3.9% for the 2024 shopping season, which is right in line with 2023, when spending rose by 3.8%. On average, shoppers will spend $638 during the holiday season, up slightly from $635.

The question is whether that will be enough ammunition to attract investors to retail stocks leading into 2025.

There are three major factors changing the retail landscape.

Here are the top three retail stocks to buy as a result.

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