Happy Friday! Sydney Sweeney and Travis Kelce may have just done what most ad campaigns can’t — move the needle and the market. The celebrity duo powered American Eagle to a record-setting quarter, but there’s a twist that could spoil the party — here’s what you need to know before jumping in.

Also, indexes are hitting new highs, but ETF flows are quietly positioning for market turbulence. Read on for the full breakdown of where smart money is moving next.

Plus, if you are interested in a sustainable agriculture investment that’s making a difference in Africa, check out today’s sponsor.

In Today's Edition

• MARKET RECAP

• MARKET HEATMAP

• FIVE ZINGERS

• MARKET HISTORY

• ONE FOR THE ROAD

Sydney Sweeney And Travis Kelce Drive Record-Setting Q2 For American Eagle — But Here’s Why It’s Not All Good News For The Retailer

American Eagle soared nearly 40% yesterday after a record-setting second quarter thanks to the celebrity duo of Sydney Sweeney and Travis Kelce — helping the company achieve one of the most impressive customer acquisition feats of the past decade.

Their collaborations didn’t just trend online; they converted, bringing in over 700,000 new customers. The buzz translated into foot traffic, sold-out products and a record-setting Labor Day weekend.

The campaigns helped the company easily beat Wall Street estimates, putting the retailer back on investors' radar. But it wasn’t all good news from the company. Read on to see why and what it means going forward with shares having nearly doubled in just the past two months.

Easy Environmental Solutions Takes Step Forward In Fight Against Hunger Issues Across Africa As It Receives Initial Down Payment For Its Solution

Easy Environmental Solutions Inc. (OTC: DUTV) has taken another step forward in its fight against hunger in Africa as it confirmed it has begun manufacturing its EasyFEN Modular Microbe Fertilizer System for shipment to North Africa. Its African client gave Easy Environmental Solutions a deposit for the $3.4 million order. Each EasyFen translates into $19 million in annual recurring revenue for the company.

EasyFEN is what the company describes as a decentralized, fully automatic “Fertilizer Plant in a Box.” It converts local waste into Terreplenish, the company’s organic microbial fertilizer that transforms lifeless, unproductive soil. In tests in Africa it has proven effective, which is why it's garnering interest. To learn more about EasyFEN and Easy Environmental Solutions, click here.

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Yesterday: U.S. indexes soared Thursday as the S&P 500 finished with a record close, as investors digested mixed labor data. Initial jobless claims edged up to 237,000, slightly above forecasts, while the ADP employment report was weaker-than-expected with just 54,000 private-sector jobs in August. Following the data, Fed funds futures now imply a 97% chance of a rate cut at the central bank’s upcoming meeting on Sept. 17. In addition, the 10-year Treasury yield declined to 4.16%, the dollar strengthened and oil prices fell after a surprise build in U.S. crude inventories and expectations that OPEC+ producers will increase output targets at a meeting this weekend.

On Our Radar: Analysts will be watching the U.S. unemployment report as well as hourly wages this morning for clues on the health of the labor market and rate cut implications. On the earnings front, all eyes will be on Casey’s General Stores (CASY), which will report results after the market close on Monday.

Shares of Figma (FIG) were down 20% after the recently-IPO’d company reported earning results that missed Wall Street’s expectations. But that wasn’t the only company making big moves. Here’s a look at some of the biggest winners and losers on Thursday.

Discover how the market is moving with our interactive heatmap. Filter by market cap, or click on any box to explore specific sectors or assets in more detail.

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On This Day In 2014…

Alibaba Group filed that it was raising up to $24.3 billion in its upcoming IPO, setting an initial price range of $60 to $66 per share. This filing set the stage for what would become a record-breaking public debut, ultimately raising more than $25 billion due to overallotments. The Alibaba IPO remains the largest initial public offering in U.S. history and the company currently has a market cap of more than $300 billion.

QUOTE OF THE DAY

“The stock market is a device to transfer money from the impatient to the patient.“

 — Warren Buffett

ETF Traders Are Quietly Positioning For Market Turbulence

Portfolios are up, and indexes continue to make new all-time highs, but that doesn’t mean investors can relax. For ETF traders, a lot of notable moves are being made, particularly those in leveraged and inverse products.

Looking at August flows, a notable shift is taking place as investors take profits and are tactically pivoting away from some areas and into this instead. Read on for all the insights and analysis.

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